NBA MARKETING EXPERIENCE FOR YOU
June 27, 2007 Vilnius, Lithuania
Hotel "Crowne Plaza" www.cpvilnius.com
In cooperation with:
Associate Director & Professor,
DeVos Sport Business Management Program,
University of Central Florida (UCF)
Vice President of team marketing for NBA (2000-2004)
Consultant, National Basketball Association
Content:
- What is sponsorship and why does it work?
- Why sponsor sport? Who sponsors sport?
- Making an Impression vs. Counting Impressions
- Retention strategies that maximize selling efforts
- ROO vs. ROI
- Fully integrated Branding Wheel. Bringing your brand to life
- How to improve business result doing sponsorship
- Benefit for sponsors. How to increase it?
- Creating the ideal sponsorship proposal
- A particularly beneficial examples of sponsorship
- Workshop – creating an effective activation
Contact persons:
Elijus Romanovas,
Marketing Manager
romanovas@expozona.lt
Tel. +37052105618
Mob. tel. +37069820711
Neringa Gurklienė,
Sales Manager
neringa@expozona.lt
Tel. +37052105618
Mob. tel. +37061129279
